In a major shift in marketing strategy, small and medium businesses are now spending more on social media advertising than on traditional print, radio, or even TV ads, according to a new global report by StatMarket Insights.
The report shows that over 68% of marketing budgets for startups and e-commerce businesses are now dedicated to platforms like Facebook, Instagram, TikTok, and LinkedIn.
“This is where the customers are,” said Ruhul Amin, CEO of Dhaka-based clothing brand UrbanThreads. “We used to do billboards and newspaper ads, but a viral TikTok video now gives us more sales than a month’s worth of offline promotion.”
Major platforms have introduced advanced AI targeting tools, allowing small businesses to reach hyper-specific audiences, track conversions in real-time, and adjust their campaigns instantly. However, the rising cost of paid ads and competition for visibility are challenges for smaller brands with limited budgets.
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Global stock markets remained mixed today as investors weighed fresh U.S. inflation data, corporate earnings reports, and the ongoing economic uncertainty in China and Europe. The U.S. stock market opened slightly higher on Monday morning, with the Dow Jones Industrial Average rising 0.4%, the S&P 500 climbing 0.3%, and the Nasdaq Composite gaining 0.5% in early trading. Investors responded positively to June's U.S. Consumer Price Index (CPI) report, which showed inflation cooling slightly to an annual rate of 3.0%, down from 3.3% in May."Markets are optimistic that the Federal Reserve may pause or even cut interest rates by the fall," said Lisa Raymond, chief analyst at Morgan & Co. "But it's still a wait-and-see situation, especially with more earnings coming this week." Wall Street Opens Higher Dow +0.4%, S&P 500 +0.3%, Nasdaq +0.5% on Monday morning. Boosted by June CPI showing inflation cooled to 3.0% (down from 3.3%). Hopes rise for potential Fed rate cut or pause by fall. The U.S. stock market opened slightly higher on Monday morning, with the Dow Jones Industrial Average rising 0.4%, the S&P 500 climbing 0.3%, and the Nasdaq Composite gaining 0.5% in early trading. Investors responded positively to June's U.S. Consumer Price Index (CPI) report, which showed inflation cooling slightly to an annual rate of 3.0%, down from 3.3% in May. "Markets are optimistic that the Federal Reserve may pause or even cut interest rates by the fall," said Lisa Raymond, chief analyst at Morgan & Co. "But it's still a wait-and-see situation, especially with more earnings coming this week." Tech Leads the Way Technology stocks led the gains in the U.S., with Apple (AAPL) up 1.8% and Nvidia (NVDA) jumping 2.4%, as demand for AI and semiconductors remains strong. Tesla (TSLA) also rebounded, rising 3.1% after announcing better-than-expected Q2 vehicle deliveries. Global stock markets showed a mixed performance as investors weighed persistent inflation concerns against a wave of corporate earnings reports. While strong results from major tech companies helped lift some indexes, uncertainty surrounding central bank policies and the future path of interest rates kept others in check. In the U.S., Europe Struggles on Growth Concerns Meanwhile, European markets showed little movement, with the FTSE 100 in London flat and Germany’s DAX down 0.2%. Investors remain concerned about weak industrial output and rising energy costs across the Eurozone.“The European economy is showing signs of fatigue,” said Carla Dupont, economist at BNP Paribas. “High borrowing costs and geopolitical tensions are dragging down business activity.”Global stock markets showed a mixed performance as investors weighed persistent inflation concerns against a wave of corporate earnings reports. While strong results from major tech companies helped lift some indexes, uncertainty surrounding central bank policies and the future path of interest rates kept others in check. In the U.S., Market Performance Summary Table Region Index/Company Movement (%) Key Driver USA Dow Jones +0.4% Positive CPI report (3.0% inflation) S&P 500 +0.3% Rate cut optimism Nasdaq +0.5% Tech stock gains Apple (AAPL) +1.8% Strong AI demand Nvidia (NVDA) +2.4% Semiconductor growth Tesla (TSLA) +3.1% Strong Q2 deliveries Europe FTSE 100 (UK) 0.0% Flat due to economic uncertainty DAX (Germany) -0.2% Weak industrial output, high energy costs Asia Nikkei 225 (Japan) +0.6% Strong export performance Shanghai Composite -1.2% Property sector risks, low consumer spending Asia Mixed as Chinese Markets Slump In Asia, markets showed mixed results. Japan’s Nikkei 225 gained 0.6%, supported by strong export data. However, Chinese markets fell sharply, with the Shanghai Composite down 1.2%, as fears about the country’s property sector and sluggish consumer spending persisted. Gains in consumer and tech sectors pushed markets higher, but weaker-than-expected bank earnings and inflation-related jitters limited broader momentum. European markets edged lower as traders grew cautious about global trade tensions and slowing growth indicators, while Asian markets saw mixed results, with Hong Kong posting modest gains and Tokyo slipping slightly. Overall, market sentiment remains cautious as investors await further economic data and guidance from central banks. Looking Ahead Investors are now turning their focus to key corporate earnings this week from major banks like JPMorgan Chase, Goldman Sachs, and Citigroup, as well as tech giants like Netflix and Microsoft. The results are expected to provide a clearer picture of business resilience amid high interest rates and uncertain global demand. Overall, market sentiment remains cautious as investors await further economic data and guidance from central banks.
In an era where attention spans are short and social change demands urgency, TikTok has emerged as a powerful new platform for youth-driven activism. What started as a space for dance trends and lip-sync videos has quickly evolved into a vibrant ecosystem where young people are using 15–60 second clips to challenge injustice, raise awareness, and mobilize support for social causes.From climate change protests to gender rights, mental health awareness to political commentary, TikTok’s short-form video format has proven uniquely suited to sparking dialogue and capturing the emotions behind movements. Activists across Bangladesh, India, the Philippines, and beyond are using the platform not just for expression — but for education and mobilization. One powerful example includes the #StudentVoices movement in Bangladesh, where students shared videos demanding reforms in the education system, including calls for more inclusive policies and better mental health support in schools. These clips went viral, sparking mainstream media attention and responses from education officials. Similarly, during the Rohingya refugee crisis or after environmental disasters, TikTokers in South Asia created donation drives, fact-based explainers, and firsthand videos from affected zones — showing the platform’s potential for real-time grassroots journalism. In Manila, a TikTok series debunking election misinformation was viewed over 4 million times, mostly by first-time voters.However, this new wave of digital activism is not without challenges. Critics argue that “slacktivism” — where users feel satisfied simply by liking or sharing posts — may replace real-world engagement. There’s also concern about misinformation, content censorship, and the potential misuse of algorithms that may suppress marginalized voices. Despite these concerns, educators and social researchers recognize TikTok’s potential as an entry point for civic education and social awareness. Many NGOs and advocacy groups now collaborate with TikTok creators to reach younger demographics with accurate, inspiring, and mobilizing content.With over 1 billion users globally, and over 60% under the age of 30, TikTok is not just shaping how youth consume content — it’s shaping how they participate in the world. As digital native generations come of age, their activism is taking new forms — and TikTok, for all its controversies, is proving to be one of their loudest megaphones.
Dhaka – In 2025, social media has evolved far beyond entertainment and status updates — it's now a booming hub for business, employment, and personal branding. From job seekers to entrepreneurs, millions are using platforms like LinkedIn, Facebook, TikTok, and Instagram to generate income and build careers in the digital economy. With the growth of freelancing and e-commerce, social media has become the new résumé for many in Bangladesh and around the world. Online platforms now serve as digital offices, marketplaces, and career development spaces, offering both opportunities and challenges in the rapidly changing job landscape. LinkedIn, once limited to corporate professionals, is now attracting students, freelancers, and small business owners. Job postings, networking groups, and skill-building videos are seeing record engagement. In Bangladesh alone, LinkedIn users have crossed 7 million, with many companies hiring directly through the platform. “I got my last two projects through LinkedIn,” said Arafat Rahman, a freelance graphic designer from Khulna. “I don’t need an agency — just a strong profile and a portfolio online.” Meanwhile, Facebook and Instagram are fueling the rise of small online businesses. According to a report by the e-Commerce Association of Bangladesh (e-CAB), over 500,000 small businesses now operate via social media, many run by women, students, and rural entrepreneurs. “The demand for digital marketing skills has exploded,” said Tanima Haque, who runs a digital training center in Rajshahi. “Young people are learning SEO, video editing, and social media management because these are real, bankable skills today.” The phenomenon of content creators or influencers has also grown into a full-fledged profession. From YouTubers and TikTokers to Instagram vloggers, creators are partnering with brands and earning through sponsored content, affiliate marketing, and live streams. Some are even launching their own product lines and mobile apps. But the trend has its drawbacks. Experts warn of rising competition, burnout, and income instability in the influencer economy. Platforms frequently change their algorithms, making it hard for creators to maintain steady reach and engagement. “There is a dark side to social media fame,” said Dr. Tasfia Nawar, a media analyst. “Many creators feel pressure to constantly produce content and stay relevant, which affects their mental health.” In response, several startups are building tools to help digital workers better manage income, track analytics, and protect their well-being. Government initiatives are also catching up. The ICT Division of Bangladesh has launched new training programs to promote youth employment through digital platforms, especially in rural areas. Some universities have even added social media and digital entrepreneurship courses to their curriculum. As the lines blur between personal and professional life, experts stress the need for digital ethics, transparency, and financial literacy in this new era of online careers. “Social media is no longer optional,” said Imran Kabir, a career coach in Dhaka. “If you’re not on it, you’re invisible — but you also need to know how to use it wisely.” With digital connectivity growing every day, social media isn’t just shaping how people communicate — it’s reshaping how people work, earn, and dream in the 21st century.
